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Properly used, most electric shavers can offer the user a shave that is just as close as a blade razor. How is this possible? An electric shaver rolls up the skin ahead of the hair-forcing the whisker up above what would be considered the skin line where it is then cut off.

Other benefits of electric shaving are its ease of use and almost complete absence of cuts and scraping. You can even shave with your shirt and tie on with an electric shaver; most men wouldn't attempt this with a blade razor. The time spent shaving is so variable due to individual habits that it would be debatable as to whether blade razor or electric shaving is faster, but most men find that the electric shaver is a quicker, less messy, more convenient way to shave.

Let us offer you some tips for better electric shaving that we have found beneficial over the years:
  • The four steps of good daily shaving
  • Switching shaver systems/manufacturers
  • First time electric shaver users
  • Changing your foil and cutter (heads)
  • What's the best shaver for me?
  • Rechargeable vs. Cord Shavers
  • Foil (or "oscillating") vs. Rotary shaving
  • The four steps of good daily shaving
    STEP ONE: Clean your shaver's screen and cutter regularly. On most shavers you can lift off the head frame which holds the screen, and gently brush out the whisker dust from the underside with the cleaning brush all manufacturer's furnish with their product. Do not touch the screen itself with the cleaning brush. It is very fragile. Below the screen is the cutter and that's the part you need to brush out with your cleaning brush. Get all of the accumulated whisker dust out of the cutter so that it can properly apply its metal surfaces to the task of cutting off your whiskers. Whisker residue built up on the cutters can seriously impair the effectiveness of your shaver. It is best to clean your shaver after every third shave, and preferably after every shave. The weekly use of a cleaning solution such as Parks Shaver Cleaner is recommended for a really thorough cleaning.

    STEP TWO: The metal surfaces of your screen and your cutter need lubrication. Spray a product such as Parks Shaveease, an aerosol lubricant, on the shaving screen while the shaver is running. This immediately frees up any metal against metal binding. Use this lubricant sparingly. No need to wipe it off. Proceed with your shaving. You'll notice a pick up in the sound level of your shavers motor which tells you that it is then operating at its maximum power level.

    Do this daily, while the shaver is running, just before you shave.

    STEP THREE: Use gentle pressure against your beard and shave against the grain of your beard growth. Do not press down hard, or move your shaver too rapidly over your face. This will not get you a closer shave but will cause your shaver head to wear out quicker.

    STEP FOUR: Many men who have very sensitive skin report that it helps to shave the most tender areas of their face (the neck area below the jawbone) first and then move up to the tougher areas of their face in the areas between the ears, nose, and mouth. Some shavers generate heat on their shaving surfaces and heat can cause irritation. So shave the tender areas of your face first while the shaver head is coolest. It is also helpful to use a product such as Parks Pre/Aft lotion or one of the fine variety of Williams Lectric Shave products available at Shavers.com.

    • Although one of the many benefits of electric razors is that they're fast and easy; they can still rub your face the wrong way leaving it dry and uncomfortable. Most men who use electric shavers use a pre-shave lotion for a closer, smoother shave. More men use Lectric Shave than any other brand.
    • Men use Lectric Shave because it works and here's how. Beard hairs often lie down flat against your skin. Part of the reason is dampness; oils and greases tend to hold the hair down, much in the way tall grass lies flat when wet. Within seconds of splashing on Lectric Shave your beard will start to bristle up as the natural moisture evaporates. The dry hair will stands up straight allowing you to get a closer shave than you ever thought possible.
    • Williams Lectric Shave pre-shave makes the most of your electric razor by protecting your face from irritation. Its lubricants and moisturizers help the razor glide smoothly over your face. Just apply, let it dry, then shave and rinse. Your skin will be smooth and comfortable with a healthy look.
    • Williams Lectric Shave recently introduced Lectric Shave Ultra—a pre shave gel. Ultra is a non-oily, non-greasy, easy way to apply pre-shave gel. Its lubrication helps your razor glide smoothly and reduce razor burn. New Lectric Shave Ultra has a contemporary scent and contains menthol, aloe and vitamin E which help soothe sensitive skin.
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    Switching shaver systems/manufacturers
    If you have been using a different brand electric shaver than the one you are switching over to, then please allow some breaking in time. Although most shavers have somewhat similar shaving principles, their "in use" applications differ. Give yourself a week or two for your face to adjust to your new shaver.

    If you have been using a blade razor, then you must give your face a minimum of 2-3 weeks to adjust to electric shaving. Why? Well, every time you shave with a razor you actually take off a very thin layer of skin. With electric shaving, you are shaving at or below the skin line. So, you need this 2-3 weeks adjustment time to get rid of the replacement scar tissue that the body produces after every razor blade shave. You don't produce this scar tissue with electric shaving. And don't fluctuate back and forth between blade shaving and electric shaving if you want to achieve the many benefits of electric shaving. Be determined, and stick with your decision to use an electric shaver.
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    First time electric shaver users
    Whether you are a young man shaving for the first time or a seasoned veteran at blade shaving, the process of getting used to an electric shaver for the first time is the same. Chances are that your first couple of shaves will be just awful (but not always) and you may experience irritation, missed ares of hair (especially in the neck area) and just a generally poor shave. FEAR NOT! Your face will almost always take at lease 1-3 weeks to adjust to the shaving system that you are using.


    Shave every day with the new shaver and let your face get acclimated to the way the shaver shaves you. Your beard needs to be "trained" to be shaved a certain way and this process is the only way to do it. If after a few weeks of shaving you are still not happy with the shave results you are getting then that is not the shaver for you. Take advantage of any money back guarantees offered to you (most shavers offer 30-60 days) and try a different system.
    It may take a little patience but you'll get there.
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    Changing your foil and cutter (heads)
    Most foil and cutter sets (rotary included) need to be changed about once per year. Tough beards, rough handling, dirty cutters will all lessen the amount of time that a foil and cutter set will last. Usually you will want to change the foil and cuter at the same time even if the foil looks "fine". The reason being that as your blade (cutter) gets duller, your foil gradually gets thinner as you press harder on your face to get the same quality shave you are used to. Putting a nice new sharp cutter under a thinning foil will usually put a hole in it rather quickly-possibly leading to a nasty cut or nick in your face.
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    Rechargeable vs. Cord Shavers
    Contrary to popular belief cord model shavers are NOT more powerful than rechargeable shavers. It is true that a battery powered rechargeable shaver will lose it's charge more quickly as the battery dies out (usually between 3-5 years). However this can usually be combatted by following the proper procedure for charging and discharging your shaver:

    1. Charge your shaver completely.
    2. Use the shaver daily without the cord until it runs all the way down.
    3. Recharge the shaver.

    This procedure may seem obvious, however 90% of the premature battery problems that occur could be avoided if these 3 simple steps are followed. Using a rechargeable shaver continously with the cord plugged in will destroy the batterys over time.
    "Hey, I use the shaver properly and while letting it run down the battery died halfway through my shave!"
    This will happen occasionally as you let the shaver exhaust the charge-if this occurs, plug the shaver into the outlet, finish shaving and then put the shaver down to charge again. Doing this once in awhile will not harm your bateries. *Note- you cannot do this if your shaver requires more than a 1-hour charge or charges on a stand.
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    Foil (or "oscillating") vs. Rotary shaving
    Foil shavers are machines that use an oscillating (back and forth) motion to cut hairs through a foil (also know as a screen) and cutter (blade) system. Rotary shavers are machines whose cutting system is based upon circular, rotating series of blades that move under a usually slotted head. Neither syster is "better" than the other. Neither system gives a closer shave than the other. It is all based upon personal preference and very few people can get good results with both. Trial and error is the only way to know what will work best for you.
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